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Big Question: Why Do I Yawn When I’m Nervous or Stressed?

Yawning before a stressful event seems improbable and also kind of ridiculous. So why do we do it? The post Big Question: Why Do I Yawn When I’m Nervous or Stressed? appeared first on WIRED.

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Inside the Nuclear Bunker Where America Preserves Its Movie History

With well over a million visual recordings in its collection and tens of thousands more coming in every week, the Packard Institute is a hoarder's dream. The post Inside the Nuclear Bunker Where...

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Big Question: Is Speed Reading Actually Possible?

Some people say they can read more than a thousand words per minute. But are they really understanding all that? The post Big Question: Is Speed Reading Actually Possible? appeared first on WIRED.

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You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline

This article won't amaze or shock you. What it will do is explain why so many of us continually fall for clickbait. The post You’ll Be Outraged at How Easy It Was to Get You to Click on This Headline...

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Win Family Fights This Holiday—With Behavioral Science

Effective argumentation is mostly about choosing the right strategy. And that means knowing a little bit about how people think … and don't think. The post Win Family Fights This Holiday—With...

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Big Question: Why Does Scratching Make You Itch More?

Physical itchiness—whether it's from a wool sweater, a mosquito bite, or poison oak—is usually only temporary. But sometimes that goes horribly wrong. The post Big Question: Why Does Scratching Make...

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Forget Stars—Companies Do Best When They Grow Their Own Talent

The tech industry worships at the altar of the A-player. But too often, star execs and engineers are wooed from one company only to flame out at another. The post Forget Stars—Companies Do Best When...

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Big Question: Why Can Silence Make You Hear Things That Aren’t There?

Sometimes all it takes to trigger your own hallucinatory symphony is a prolonged silence. The post Big Question: Why Can Silence Make You Hear Things That Aren't There? appeared first on WIRED.

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Big Question: Why Am I a Horrible Person When I Drive?

Road rage begins to make sense when you look at it through the lens of behavioral science. The post Big Question: Why Am I a Horrible Person When I Drive? appeared first on WIRED.

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The Science of Waiting … and Waiting … for Your Page to Load

Web designers are getting better and better at manipulating how you perceive wait time online. The post The Science of Waiting ... and Waiting ... for Your Page to Load appeared first on WIRED.

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